A Home Vision Profile

The $100,000 build document you can get for $150.

The kind of specification an architect, designer, and estimator would spend weeks and tens of thousands of dollars to assemble, built from your vision in a single guided session.

  • Answer questions, not blueprints. A guided visual session, roughly 20 minutes, no drawings or land required.
  • Get a 12-chapter build document. Plans, finishes, palette, location-adjusted budget, and a month-by-month timeline.
  • Hand it to every pro on your build. Builder, designer, realtor, and lender all reading from the same page.

No card to start · $149.99 one-time to unlock · No subscription

The Home Vision Package · $149.99

One document. Every pro on your build reads from the same page.

A 12-chapter, print-ready specification, plans, finishes, palette, location-adjusted budget, and a month-by-month timeline. Built from your vision, ready for your team.

GC-ready
how a builder prices
Designer-ready
style DNA & palette
Realtor-ready
market search brief
Lender-ready
cost framework

A professional specification and general estimate, the brief you hand each pro to start. Not stamped construction drawings or a firm quote.

Independent advisoryNo builder kickbacksOne-time $149.99 · no subscriptionAdvisor-led · no sales pressureFree to start
Why people trust Ownstead
Independent by design

We don't build homes and we take no builder kickbacks. Our only client is you.

Nothing to commit to

Build your vision free, with no land, no plans, and no contract required first.

Built to be priced

Organized the way a builder prices a job, so your first quote isn't a guess.

"I got more out of this than I would from an architect at $500/hr."
Monique Lonner · Rancho Santa Fe, CA · Customer
$149.99
one-time · no subscription
Free
to build your vision
12
chapters · print-ready
100%
independent · zero kickbacks
Warm modern custom home living room at golden hour
Our promise

A home should be designed around the people who live there.

Through a guided visual experience, we transform your ideas into a personalized Home Vision Profile that helps shape your property search and your custom-home journey. You don't need to have every answer, you just need to start.

The offer

$149.99 gets you a document that's ready for everyone who matters.

One package. Five pros on your build reading from the same page.

GC-ready
Full General Specification, organized how a builder prices a job.
Designer-ready
Your style DNA, palette, and material direction, coherence-checked.
Realtor-ready
A one-page Market Search Brief to hunt for your match.
Lender-ready
A location-adjusted cost framework to start the loan conversation.
Timeline-ready
A personalized month-by-month build schedule with an honest verdict.

A professional specification and general estimate, the brief you hand each pro to start. Not stamped construction drawings or a firm quote.

How it works

Three steps. One personal advisor.

01
Discover

A 10-step visual experience, location, lifestyle, architecture, interiors, investment. Designed to feel consultative, not transactional.

02
Define

We organize your preferences into a personalized Home Vision Profile with a readiness score and curated next steps.

03
Advance

When you're ready, a BuilderWarden advisor helps identify properties, vetted builders, and the right path forward.

Your Home Vision Profile

A starting point, designed to help us understand what matters most.

Not a final design. Not a contract. A polished summary of your preferences that helps BuilderWarden identify the most relevant properties, builders, and next steps for your custom-home journey.

Floor plan, material samples, and brass fixtures laid out for a custom home
Where you want to live
State, city, neighborhood, settings, waterfront to mountain to gated community.
How you want to live
Household, lifestyle priorities, daily rhythms, the moments that matter.
Architectural direction
Reactions to 20+ architectural families and broad exterior preferences.
Interior atmosphere
Style families, mood words, material reactions, warm to dramatic, refined to relaxed.
Room-level inspiration
Kitchens, primary suites, outdoor living, atmosphere over specifications.
Investment framework
Land, construction, total ranges, financing approach, priority tradeoffs.
Readiness assessment
Exploring, Vision Defined, Opportunity Ready, or Pre-Construction Ready, with curated next steps.
Advisor introduction
A BuilderWarden advisor reviews your profile and identifies the most relevant opportunities.
Inside the package

This is what you actually get.

Every page shown here is really in your Home Vision Package, a 12-chapter, print-ready book.

Sample page: Chapter
Chapter
12 chapters, print-ready
Sample page: General Specification
General Specification
How a builder prices
Sample page: Estimate
Estimate
Location-adjusted numbers

Caption: Every page shown is really in your package. A professional specification and general estimate, not stamped construction drawings or a firm quote.

Why not just…

The alternatives, and where they leave you.

vs.
A free budget spreadsheet
An empty grid you fill in alone. No plans, no palette, no timeline, just cells and hope.
vs.
Hiring the pros first
$500/hr to figure out what you want. You're paying an architect to interview you.
vs.
Going in blind
A Pinterest board and a prayer. Every conversation starts from scratch.
Ours · $149.99
Home Vision Package
Generated from your vision. Professional-grade. Ready for every pro on your build.
A couple planning their custom home
Who this is for

For anyone considering a home. Custom, resale, or fixer upper.

  • ·Planning a custom build within the year
  • ·Shopping the resale market and want a clear brief for your realtor
  • ·Eyeing a fixer upper and need to scope the work honestly
  • ·Exploring what may be possible, or researching for the future
  • ·Looking at land but unsure where to start
  • ·Already working with a builder, architect, or agent and want a clearer brief
What people say

Clarity people didn't know they were missing.

"
I got more out of this than I would from an architect at $500/hr.
Monique Lonner · Rancho Santa Fe, CA · Customer
Placeholder, awaiting approved client testimonial. Do not display in production once real quote is available.
Placeholder, awaiting approved client testimonial. Do not display in production once real quote is available.
Common questions

Honest answers.

Do I need to be ready to build?+

No. Ownstead is designed for anyone considering a custom home, whether you're actively planning or simply exploring what may be possible.

Do I have to choose land first?+

Not at all. Most clients start with location preferences and lifestyle before they have a property. Your Home Vision Profile actually helps us identify the right kind of land for you.

Is this a builder intake?+

No. We are independent and we do not build homes. We help you explore, define, and prepare, then introduce you to vetted builders only when you're ready.

How much does this cost?+

Building your vision is free. The complete Home Vision Package, the 12-chapter document with plans, finishes, budget, and timeline, is $149.99 to unlock. One-time payment. No subscription.

Do you accept builder kickbacks?+

Never. Our independence is the entire point. We work for you, not the builder.

Where do you work?+

Across the United States. We've supported clients from the Northeast to the Southeast and into Southern California.

Your vision is closer than you think.

Less than one hour with an architect. Yours to keep.

Free to build · $149.99 to unlock · No subscription

The Home Vision Package is a professional specification and general estimate, the brief you hand each pro to start. Not stamped construction drawings or a firm quote.

Start your Home Vision Package, free to begin